05 · Digital Product · 2025
As If
A vibe-based styling app that translates how someone wants to feel into a cohesive, shoppable outfit.
Role
Concept · Product Design · Interaction Design · Development
Tools
React Native · Expo · OpenAI API · Vercel
Format
Independent Mobile Product
01 · Problem
Getting dressed is often an emotional decision
Most styling tools begin with external constraints like occasion, weather, season, or trend. I wanted to begin with a more personal question: how does someone want to feel in what they wear?
02 · Early Exploration
Testing the simplest version of the experience
Early wireframes focused on the core interaction: choose a vibe, receive a complete outfit, and move quickly from inspiration to a set of coordinated pieces.
03 · Final Interaction
Keeping the experience fast and intuitive
The final interaction stays deliberately lightweight. Users choose a vibe, receive a coordinated look, browse the outfit by category, and can immediately try another direction.
04 · Product Model
From inspiration to purchase
Each recommendation connects directly to shoppable products, creating a path from emotional inspiration to execution. Affiliate links allow the experience to remain free to users while creating a lightweight revenue model around product discovery.
05 · Visual Identity
Building a familiar but expressive visual language
Warm yellow, plaid references, rounded forms, and playful typography give the product a recognizable identity without making the interface feel overly technical.
06 · Web Presence
Extending the product beyond the app
I also designed a lightweight web presence to explain the concept, show the beta experience, and give the product a more complete launch identity.
Reflection
As If challenged me to turn a subjective feeling into a structured product system that still felt expressive and personal. It pushed me to think across product strategy, interaction, visual identity, commerce, and implementation at the same time.